Undergraduates in the country have been called upon to focus on their academics or risk affecting their future adversely by being carried away by the height of achievements in the entertainment industry.

The call was made by a lecturer in Lagos State University, School of Communication, Mr Lanre Biobaku, who said social media has made many graduates seek the easy way, thereby seeing expensive cars and houses bought by artists and celebrities within a short period of time as the height of achievement.

He advised undergraduates to remain focused and committed, as the trending achievements in the entertainment industry occasioned via social media, will fade. He added that he disagrees with the assertion that academic excellence is not accorded the same recognition as entertainment achievements, He stressed that what they see on social media is usually over hyped but less enduring, while academic excellence is more enduring and prestigious even though it is less financially rewarding.

He concluded by saying that for undergraduates to achieve academic excellence and avoid being unduly exposed to social vices, they have to concentrate, more rigorously, on studying and research